Everyone wants to go digital. But What is it?
are you confused?
Global research has found that early-stage companies are falling into the trap of focusing on technology over strategy. Digital strategies at early-stage entities have a decidedly operational focus. Approximately 80% of respondents from these companies say improving efficiency and customer experiences are objectives of their digital strategies. Only 52% say that transforming the business is on the digital docket.
-MIT SLOAN MANAGEMENT REVIEW