The power of a digital transformation strategy lies in its scope and objectives.
Digital strategies in the most mature organizations are developed with an eye on transforming the business.
To be successful organizations should not focus on individual technologies and have strategies that are decidedly operational in focus.
Everyone wants to go digital. But What is it?
are you confused?
Global research has found that early-stage companies are falling into the trap of focusing on technology over strategy. Digital strategies at early-stage entities have a decidedly operational focus. Approximately 80% of respondents from these companies say improving efficiency and customer experiences are objectives of their digital strategies. Only 52% say that transforming the business is on the digital docket.
-MIT SLOAN MANAGEMENT REVIEW